Tuesday, January 3, 2012

Yes, the letters H and M are part of Beckham!


So your Valentine present is obviously sorted. As well as your brother's upcoming birthday present. Don't know what I mean? Well Beckham is collaborating with H&M to bring you a bodywear assortment line.

No, this is no PR-stunt for self-promotion, Beckham has experience with underwear and is passionate about it. Afterall, he's been the face of the Emporio Armani brand for about four years (probably why he is also modelling this collection himself!).



Worry not, if you had fancied giving this sort of present for Christmas which has just passed, this collaboration is not an one-off, Beckham has been looking for a 'partner' as such to distribute his work worldwide for a period of time. 1800 H&M shops will be featuring Beckhams underwear, but hold one for just another month until February 2nd of this new year. 

Happy valentine present ideas, happy boyfriend/brother/nephew, happy 2012!!! XO

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